Global betting operator Flutter Entertainment marks a new addition to its online gaming offering with a partnership that will see it link up with EveryMatrix. The EveryMatrix’s integration platform, known as CasinoEngine will become part of the Flutter operating model. As a result, CasinoEngine will be able to enter a number of regulated gambling markets including Italy, Sweden, Spain and the UK.
Speaking about the deal, the Group Chief Commercial Officer at EveryMatrix, Stian Hornsletten, said that they would first be targeting the Spanish market. He said that the EveryMatrix platform enabled all gaming vendors to offer a safe and entertaining betting product:
“CasinoEngine’s team, together with vendors, developed several features to comply with their strict requirements for user experience and responsible gaming.”
He added that the EveryMatrix UI Communication Framework will be integrated fully with the Flutter framework. This would enable the collection of in-game notifications from a range of vendors and offer them to the operator in a coherent way.
As part of the agreement, Flutter will have access to a range of market-specific games developers, all through a single point of integration.
CasinoEngine is one of the leading players in content aggregation and focuses mainly on making the process more streamlined. They currently work with a number of major operators, including Tipico, mybet, Wunderino and Norsk Tipping.
Commenting on the deal, the Commercial Product Manager for Paddy Power Betfair, Jack Dinan, said that Flutter have spent a lot of time weighing up possible partners who would be able to improve their gaming presence in international markets. He said that they were delighted to be working with EveryMatrix, a company he said had been impressive in their approach and professionalism. He also added that they were looking forward to their Spanish launch, which he said would provide Flutter customers with a bigger range of games to choose from.