Leading bingo operator Mecca are aiming to play their part in cheering up the UK with the announcement of a new Christmas appeal, that will launch this week.
The campaign, which is titled ‘Everyone Deserves a Christmas’ is aimed at bringing festive cheer to those members of the community who may be struggling during the winter. All of the 76 Mecca Bingo clubs across the UK have nominated a local registered charity to support and have a target of providing at least 50 hampers, each valued at £50, which will be distributed to local families.
One local Mecca Bingo club, in Bridgwater, Somerset, will be raising money for Trussell Trust: Bridgwater Foodbank, which is a charity that aims to provide three days’ nutritionally balanced emergency food as well as other support to local people who are referred to them in crisis.
Mecca is encouraging their customers and all local businesses to come together in a community effort to donate any food and drink that will stay fresh during the Christmas period, such as canned and packaged foods, as well as unopened toiletries, and monetary contributions, for the cause. In addition, the MeccaBingo.com site will also be launching a variety of special Christmas Charity online games, from which all profits will be going towards the Everyone Deserves a Christmas appeal.
Speaking about their effort in Bridgwater, the General Manager of the Bridgwater Club, Holly Cattell, said that they were delighted to be running the appeal, which will give them the chance to bring some festive cheer to those who are struggling:
“It’s been a year unlike any other, so we’re thrilled to continue to give something back to our community and will be incredibly grateful for any donations our loyal customers and supportive locals are able to make.”
Mecca has sought to emphasise its community connections during what has been a difficult year for many sectors of the UK. During the first lockdown between March and July this year, Mecca staff across the country volunteered their time to help local people in need. Clubs across the country produced and delivered over 50,000 meals to their local communities, as well as to emergency workers, charities and care homes.